Permission is required [1.1]
When having subscribers subscribe you must ensure that they know you will be sending them emails. You should also let them know how frequently they can expect to receive emails. By having this information up front and easy for your subscribers to understand you can ensure lower bounce, unsubscribe, and complaint rates.
Importing your existing subscribers [1.2]
You are able to import your existing subscribers without requiring an additional opt-in process by our service. Any subscriber you import should have already opted in to receive your emails. Importing subscribers who have not directly requested emails from you in the past (using your own opt-in process) cannot be imported.
Paid lists, rented lists, borrowed lists, etc. [1.3]
We do not allow any form of paid, rented, borrowed, etc. lists. If you did not directly get permission to send emails to a subscriber you cannot use our hosted email marketing service.
Using subscribers collected offline [1.4]
You must have direct permission of every subscriber in your list to send them emails. This includes emails that you would obtain offline. If you ask people to subscribe offline (such as on a piece of paper) you must be able to provide documented proof of the subscribers giving you permission to email them. Please note that simply getting someone's business card is not an acceptable opt-in and you cannot import or send to emails that you have obtained from business cards.
The Email Content You Send
Types of content we do not allow [2.1]
There are a number of different content types we do not allow with our hosted email marketing service. The list includes (but is not limited to):
– Sexually Explicit Emails
– Illegal Substances or Goods
– Dietary supplements
– Pills or Online Drug Purchases
– Affiliate Marketing
– Work At Home, Pyramids
– Day Trading Tips, Forex, etc.
– Get Rich Quick Schemes
– Internet Loans, Pay Day Advances
– Male enhancement products
– Escort and dating services
Any content that is in one of the above categories cannot be sent using our service. There are absolutely no exceptions allowed. This is to allow us to focus on building our service and maintaining the highest level of deliverability possible.
Unsubscribe link [2.2]
You must have an unsubscribe link with every email sent. This is to comply with our terms and email sending laws. We will automatically place an unsubscribe link in your emails to ensure you do not violate email sending laws.
Sender information (physical address) [2.3]
You must have a full & legitimate physical address included with every email sent. The address should be the physical address of the individual or company sending the email. You can set the sender address per list by going to (Lists > Edit)
Your Sending Practices and Results
High bounce rate [3.1]
If you receive a high bounce rate for your campaign(s) that is a sign that you may not have direct permission to send to your subscribers or the process in which you requested/gathered subscribers does not fit our policies or industry standards. Accounts with abnormal bounce rates may be put under review. If you receive an above average bounce rate you would need to look into your process for subscriptions, ensuring your subscribers know what types of emails (and how often) they will receive when subscribing, etc.
High unsubscribe rate [3.2]
We continually analyze unsubscribe rates from your campaigns. Accounts that have an abnormal amount of unsubscribes may be put under review. If you receive an above average unsubscribe rate you would need to look into your process for subscriptions, ensuring your subscribers know what types of emails (and how often) they will receive when subscribing, etc.
High complaint rate [3.3]
We maintain relationships with all the major ISP's to ensure top deliverability. Part of keeping a relationship with ISP's allows us to analyze/obtain complaint data (in addition to complaints that are sent to us directly from subscribers) Using this data we can quickly find out if an account has an abnormal complaint rate. Accounts with above average complaint rates are put under review. By maintaining strict standards for complaints we can ensure that all of our legitimate and low complaint users have amazing deliverability.